Mass Markets · Home Services
Bounteous ✕ Constellation Energy

Polaris Campaign Intelligence

Account-level view across Mass Markets & Home Services · Q1 2026 data

Agents connected
Spend
$926,500
All channels, Q1
Enrollments
2,616
1.05% conv rate
Blended Cost / Enrollment
$354
CTR
0.59%
$3.72 CPC

The non-shopper campaign looks like a failure on the conversion dashboard. It isn't.

GA YouTube (Awareness) shows 0.22% conv rate / no cost-per-enrollment — but it reached 1.4M users at 3.5x frequency, 77% video completion, driving 4,900 landing-page views. Judged on awareness metrics, it's working.

See the awareness reframe

Campaign Health

Each campaign is a workspace — brief, sources, AI outputs, decision trail, approvals.

64
Avg readiness
across 5 campaigns

Claim-Risk Posture

Governed creative — the hardest thing to copy

Blocked
1
Flagged
1
Screened
100%
of live copy

Every copy + report line is screened for rate accuracy, comparative, savings, cross-state, FTC, and platform-policy risk before a human sees it.