Human Decision Trail
Every AI decision, auditable
Raw input → source gaps → AI output → human edits → claim-risk resolution → approved deliverable.
Generated 4 copy variants (API · dual-model)
Polaris Demo — Dallas A/C · creative
CopywriterJun 22, 2026
1
Raw input
Awareness social copy for A/C Protection in Dallas; reliability + summer relevance; compliant.
3
AI output
4 variants generated; screened for claim-risk.
6
Final state
4 variants saved to the creative library.
Generated campaign brief (API)
Polaris Demo — Dallas A/C · planning
StrategistJun 22, 2026
1
Raw input
Objective: Awareness launch of A/C Protection in Dallas
2
Source gaps flagged
Audience eligibility, Measurement, Offline context
3
AI output
Brief completeness 62/100; 3 gaps.
5
Claim-risk resolved
n/a
6
Final state
Brief saved as an artifact for review.
Generated 4 copy variants for CT rate-response
Connecticut Rate-Responsive · creative
CopywriterJun 22, 2026
1
Raw input
Brief: CT rate increase, awareness→switch. Tone: urgent, simple.
2
Source gaps flagged
CT rate card flagged STALE (expired 2026-03-01).
3
AI output
4 variants generated incl. one citing a specific percentage increase.
4
Human edits
Copywriter selected 3; one held.
5
Claim-risk resolved
1 variant BLOCKED on unsubstantiated percentage claim; sent for rewrite.
6
Final state
3 variants advanced to Creative Director review.
Awareness reframe applied to TX non-shopper
TX Non-Shopper Awareness · insights
AnalystJun 22, 2026
1
Raw input
Q1 export: TX non-shopper video shows ~0% conv, null CPE.
2
Source gaps flagged
Brand-lift survey data pending.
3
AI output
Re-scored on reach (590k), frequency (2.4x), VCR (53%), view-through (2).
4
Human edits
Analyst confirmed awareness index; added to weekly narrative.
5
Claim-risk resolved
n/a
6
Final state
Awareness story added to client-ready report.