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TX Non-Shopper Awareness

Texas · Fixed-Rate Electricity · Mass Markets

Raise awareness in non-shopper (high-income) audiences and drive LP visits.

Campaign ReadoutAwareness$40,000 budgetJan 1, 2026Mar 31, 2026
Spend
$38,800
Enrollments
2
Cost / Enrollment
$19,400
CTR
0.63%
71
Readiness

Campaign Readiness

Composite of six dimensions — what's ready to progress and what needs work

Brief completeness70
6/6 core fields + 0 source(s).
Audience confidence20
No grounding sources linked yet.
Budget assumption quality70
Budget set, 2 metric row(s).
Creative claim-risk85
1 asset(s); 1 flagged, 0 blocked.
Copy approval75
0/1 client-approved.
Measurement plan100
Performance data present.

Sources

0 grounding this workspace

No sources linked.

Creative

1 assets

Texas, the choice is yours
FlaggedClient review

Decision Trail

Auditable history for this campaign

Awareness reframe applied to TX non-shopper
Awareness story added to client-ready report.