Connecticut Rate-Responsive

Connecticut · Fixed-Rate Electricity · Mass Markets

Rate-responsive enrollment; messaging adapts to market rate changes.

Campaign ReadoutConversion$90,000 budgetJan 1, 2026 – Mar 31, 2026

Spend

$82,500

Enrollments

354

Cost / Enrollment

$233

CTR

0.76%

Readiness

Campaign Readiness

Composite of six dimensions — what's ready to progress and what needs work

Brief completeness100

6/6 core fields + 1 source(s).

Audience confidence0

1 source(s), 1 stale (capped).

Budget assumption quality70

Budget set, 2 metric row(s).

Creative claim-risk60

1 asset(s); 0 flagged, 1 blocked.

Copy approval25

0/1 client-approved.

Measurement plan100

Performance data present.

1 grounding this workspace

CT Rate Card (Jan 2026)

Rate Card

Stale / expired

1 assets

Energy bills climbing in Connecticut?

BlockedInternal draft

Auditable history for this campaign

Generated 4 copy variants for CT rate-response

3 variants advanced to Creative Director review.