Campaign Readout

Connecticut Rate-Responsive

Connecticut · Fixed-Rate Electricity · Mass Markets

Conversion$90,000 budgetJan 1, 2026 – Mar 31, 2026

Readiness

Objective

Rate-responsive enrollment; messaging adapts to market rate changes.

Performance snapshot

From loaded performance data

Spend

$82,500

Enrollments

354

Cost / Enrollment

$233

CTR

0.76%

Campaign readiness

Composite of six dimensions

Brief completeness100

6/6 core fields + 1 source(s).

Audience confidence0

1 source(s), 1 stale (capped).

Budget assumption quality70

Budget set, 2 metric row(s).

Creative claim-risk60

1 asset(s); 0 flagged, 1 blocked.

Copy approval25

0/1 client-approved.

Measurement plan100

Performance data present.

Governance & claim-risk

Auditable record for this campaign

Blocked

Flagged

Decisions logged

BlockedSAVINGS PERFORMANCE

“up 25%” — Specific percentage claim must be substantiated and current; cannot be universally stated.

↳ Reframe to 'rates have increased — see if you can lock in a fixed rate.'

Creative

1 assets

Energy bills climbing in Connecticut?

Rates are up 25% — switch today and save.

BlockedInternal draftConnecticut · Paid Social

Sources

Evidence grounding this campaign

CT Rate Card (Jan 2026)

Rate Card · updated Jan 10, 2026

Stale / expired

Decision trail

How AI-assisted decisions were made

Generated 4 copy variants for CT rate-response

3 variants advanced to Creative Director review.

Generated by Polaris · Bounteous ✕ Constellation Energy · POC operates on uploaded data